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About Us: Our Story, Values, and Mission
Our Story
JSI Racing was born on the track — or more accurately, beside it.
When our founder Josh Torres watched his daughter drift for the first time, something clicked. That raw, grassroots energy — the smell of rubber, the sound of a perfectly tuned engine, the community of people who live and breathe cars — that's what JSI Racing is built on.
As a US Air Force veteran and lifelong car enthusiast, Josh knew the automotive world was full of passionate builders making incredible products, but those products were often buried under big-box catalogs and mass-market noise. JSI Racing was created to change that. We set out to build an online destination that cuts through the clutter and puts the spotlight where it belongs — on the small, enthusiast-driven brands making quality parts for people who actually care.
We're a pre-launch brand with deep roots and a clear mission. We're not here to be another parts reseller. We're here to build something real with the community we love.
Our Core Values
Quality Over Quantity We curate, not catalog. Every product on our site is hand-selected from small businesses built by enthusiasts — people who build the same parts they bolt onto their own cars. If it doesn't meet that standard, it doesn't make the cut.
Community First Car culture is a community, and JSI Racing exists to support it. We champion the builders, the modifiers, the daily drivers, and the weekend warriors. If you're passionate about cars, you belong here.
Transparency and Trust We tell it straight. No gimmicks, no overselling. You'll always know what you're getting, where it's coming from, and who made it. Our partner brands stand behind their products, and so do we.
Authenticity We're grassroots through and through. We're not chasing trends or mimicking big brands. JSI Racing is real, it's raw, and it's built by someone who genuinely loves this world.
Our Mission
To keep car culture alive by connecting enthusiasts with the high-quality, exclusive performance products they can't find anywhere else — products made by small businesses, for the people who actually use them.
We're not a discount site. We're not a mass-market catalog. We're a curated platform built for racers, builders, and car lovers who demand more — and we're just getting started.
Our vision is simple: grow alongside the community, earn your trust one product at a time, and become the go-to destination for enthusiast-first automotive parts. Every partnership we form, every product we add, and every piece of content we create is driven by one goal — to fuel the passion that keeps this culture alive.
Welcome to JSI Racing. Let's build something.